The EvolutionOf Haircare

BIOLOGY-DRIVEN • SCIENCE-BASED • HIGH-PERFORMANCE

The EvolutionOf Haircare

BIOLOGY-DRIVEN • SCIENCE-BASED • HIGH-PERFORMANCE
We're pioneers in clean haircare. Since 2009 (before Clean Beauty was even a term) we've delivered biology-driven, science-based, performance products using natural and organic ingredients - for transformative visible results in all hair types.
We're pioneers in clean haircare. Since 2009 (before Clean Beauty was even a term) we've delivered biology-driven, science-based, performance products using natural and organic ingredients - for transformative visible results in all hair types.

Founder Story

EVOLVh Founder, Boris Oak, has always been a hair enthusiast. His entry into the industry started at age 12 when his mother opened a hair salon. As a newly arrived immigrant family from the former Soviet Union, Boris spent most of his days (and nights!) swirling gels, mixing mousses, and playing with products. Two decades later, Boris helped this once-small shop grow into a major salon with a strong retail culture. Spurred by his extensive product expertise and interest in health and wellness, Boris saw the need for a high-performance haircare brand that was as clean as it was effective.
SO IN 2009, HE LAUNCHED EVOLVh-PIONEERING THE WAY AND ELEVATING THE GAME FOR THE CLEAN BEAUTY HAIR MOVEMENT.

Founder Story

EVOLVh Founder, Boris Oak, has always been a hair enthusiast. His entry into the industry started at age 12 when his mother opened a hair salon. As a newly arrived immigrant family from the former Soviet Union, Boris spent most of his days (and nights!) swirling gels, mixing mousses, and playing with products. Two decades later, Boris helped this once-small shop grow into a major salon with a strong retail culture. Spurred by his extensive product expertise and interest in health and wellness, Boris saw the need for a high-performance haircare brand that was as clean as it was effective.
SO IN 2009, HE LAUNCHED EVOLVh-PIONEERING THE WAY AND ELEVATING THE GAME FOR THE CLEAN BEAUTY HAIR MOVEMENT.

Our Roots

EVOLVh was originally created for the conscious salon stylist, who cares deeply about ingredients, but still demands uncompromising product performance.

Our Roots

EVOLVh was originally created for the conscious salon stylist, who cares deeply about ingredients, but still demands uncompromising product performance.

Our Mission

We're on a mission to rewrite the Clean Beauty Hair narrative by creating a first-of-its kind, science-backed line-eliminating the need to choose between clean and cutting-edge, while surpassing the experience, benefits, and environmental impact of traditional haircare products.

Our Mission

We're on a mission to rewrite the Clean Beauty Hair narrative by creating a first-of-its kind, science-backed line-eliminating the need to choose between clean and cutting-edge, while surpassing the experience, benefits, and environmental impact of traditional haircare products.
“Designed to mimic a
high-performing salon line”
“Designed to mimic a
high-performing salon line”

Our Values

Transparency

We meet the highest standards to deliver products that have a positive impact on our customers and our planet.

Hairclusivity

We formulate for all hair types & concerns because we care deeply about healthy hair for all humans.
Efficacy
We pursue transformational product performance by having biology and science at the center of formulation.

Our Values

Transparency

We meet the highest standards to deliver products that have a positive impact on our customers and our planet.

Hairclusivity

We formulate for all hair types & concerns because we care deeply about healthy hair for all humans.
Efficacy
We pursue transformational product performance by having biology and science at the center of formulation.

Get Your Custom Routine

Not sure which products are the best for your unique hair goals? Take our hair quiz to get custom recommendations and check out with confidence.

Get Your Custom Routine

Not sure which products are the best for your unique hair goals? Take our hair quiz to get custom recommendations and check out with confidence.

Our Ingredients

We thoughtully source every ingredient for purity, safety, and environmental impact.
SULFATE-FREE • PARABEN-FREE • PHTHALATE-FREE PROPYLENE GLYCOL-FREE • SILICONE-FREE GLUTEN-FREE • FREE OF SYNTHETIC FRAGRANCE GMO-FREE • CRUELTY-FREE • VEGAN

Our Ingredients

We thoughtully source every ingredient for purity, safety, and environmental impact.
SULFATE-FREE • PARABEN-FREE • PHTHALATE-FREE PROPYLENE GLYCOL-FREE • SILICONE-FREE GLUTEN-FREE • FREE OF SYNTHETIC FRAGRANCE GMO-FREE • CRUELTY-FREE • VEGAN

Our Standards

Our formulations meet the highest standards in clean beauty.
Learn more about the Credo Clean Standard.

Our Standards

Our formulations meet the highest standards in clean beauty.
Learn more about the Credo Clean Standard.